Amazon Shoppers may want to try out this browser extension called Knockoff. A genius developer set out to make Amazon more palatable, by creating a better filter tool for Amazon’s listings. It allows you to peruse that shopping website while marking/ghosting/hiding the knockoff and questionable brand names.
The Knockoff extension is free for all to use, in their Chrome, Edge and Firefox browsers.
Some Minor Caveats
As far as I can tell, this only works on computers. If you use a browser not listed above, it will probably still install and work for you, but you won’t get this to work on mobile devices.
If your Google Chrome’s security is set to its highest level, you may get an alert when first loading this extension. I judge this extension to be safe, and I told Google that I still wanted to install it, despite the soft warning message.
Knockoff only helps filter based on the brand name. If you want to customize that filter, you can go into the Extension’s settings and tweak things. Knockoff offers an “allowlist” for your favored brands and a “blocklist” for names you don’t like. It does not filter based on Amazon sellers, though, so it may not save you from grey market computers.
Amazon is not always friendly towards companies that manipulate their platform to the benefit of its shoppers. Of note is their litigation against Perplexity AI, who made an agentic browser to help people shop on Amazon. Anyway, if Knockoff should ever disappear or stop working, it could be that the Eye of Sauron decided to glare in this project’s direction.