Nextdoor is a social networking website with a focus on neighborhood connections and local resources. If your neighborhood isn’t already connecting through Facebook groups or other means, Nextdoor might be a useful option for doing so.
Now, if you’re already a Nextdoor user, we should go over their marketing tactics. They’re a little bit sus, in the parlance of the younger generation. To attract new users, Nextdoor commonly mails letters to people. On paper, through the USPS. These letters invite you to join up for free and try out Nextdoor.
But now here’s the sus part: These letters often drop names of people in your neighborhood. They mention your neighborhood by name, as well. They’re a little uncanny, and many people read these letters and smell a scam. There is no scam! But it sure looks sketchy…
We can’t stop Nextdoor from this marketing behavior. But we should be aware that Nextdoor may use your name or other PII on their marketing letters to others! Unless, you deliberately opt out, and here’s how to do that:
On a computer
- Visit the Nextdoor website and sign in.
- Click the account bubble to the upper-right, and then click Settings.
- On the left, click Privacy.
- Scroll down to the Invitation letters section, and turn off the toggle next to “Allow Nextdoor to mail letters on your behalf”.
In the Nextdoor app
- Open the Nextdoor app and sign in.
- To the lower-right, tap More.
- Scroll down and tap Settings.
- Tap Privacy Settings.
- Scroll down to the Invitation letters section, and turn off the toggle next to “Allow Nextdoor to mail letters on your behalf”.
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