I hear from many people who are grumpy about all the personal information that Google and Microsoft are collecting. And I won’t deny that those companies are making money off of your web searches and use of their software. But I want to challenge you to think in a different direction. Did you know that your ISP is doing the same thing?
The company selling you your internet connection (Shentel, Xfinity, Verizon, Spectrum and more) collects data about you. Everything you do over their internet connection is fair game. And while they are sworn to protect your privacy, they are also allowed to use their collected data to advertise to you, or sell your data to 3rd-party companies.
So what can you do about this? I don’t have a perfect answer or silver bullet for you, but here are some ideas:
Contact your ISP and use any tool they offer to opt-out of their data collection practices. While the law allows them to hoover up your data and make money off of it, they are also legally obligated to give you a way to opt-out!
You could use a VPN. Or Private Browsing mode. Or the Tor browser. But none of those are great solutions, and I don’t recommend them. ISPs may still gather info about you, despite your use of these tools, and they’ll cost you money or time as you try them. The root of the problem (the law) is not addressed by these tactics.
Communicate with your state legislators, and ask them to promote laws that deal with this issue. Some states have legislation in the works that may clamp down on ISP Data Collection. Let your government know how you feel about your personal information and what ISPs are allowed to do with it!